The security, quality and in particular the origin of food, fibre and foliage has become increasingly important to consumers. Many are seeking to better understand where their produce comes from, learn how it is created and experience the environment where it is made, thereby reminding them how important farming is to the foundations of our society. This increased awareness for many people living in our cities of some of the vagaries of life on the land has led to a greater desire to buy local produce.
To capitalise on this trend, a new initiative has been launched to assist Queensland consumers to identify and purchase items grown and produced in Queensland. The Grown in Queensland initiative, formed by a farming family and run by Advance Queensland Pty Ltd with support from the Queensland Farmers’ Federation, is designed to assist Queensland consumers by placing a priority on the locality of the origin of the produce they choose to purchase.
Advance Queensland Pty Ltd is the owner of the registered trade mark logo ‘Grown in Queensland’. When used on packaging and marketing material, this logo, along with an attached Queensland postcode from where the food was grown, will be easily identifiable by consumers. Farmers who are licensed and adhere to the ‘Code of Practice’ are able to display the ‘Grown in Queensland’ logo on their goods. There are also opportunities for other businesses and individuals to promote themselves as ‘Supporters’ such as cafés using Queensland’s fresh white milk, florists using Queensland grown flowers and clothing boutiques selling products made from Queensland grown cotton.
The initiative is now seeking Queensland farmers who are interested in the initiative to participate and receive the ‘Grown in Queensland’ logo for use in the marketing and sale of their produce, they can get involved here: www.advancequeensland.com.au. Queensland farmers are among the world’s best at growing food, fibre and amenity to the highest quality and ethical standards, with support from Queensland consumers, we can ensure a productive and sustainable agriculture sector for the future.