7 Nov 2024
If you were asked what food item or agricultural product you couldn’t live without, what would you say? Would it be the fresh dairy and sugar in your daily cappuccino, your bacon and egg roll, a fresh fruit smoothie on a hot summer day or your fluffy cotton towel on a chilly winter morning as you hop out of the shower?
This November, this is exactly what QFF is asking people in Queensland to consider. Our Queenslanders Can’t Live Without Campaign launched last week, with the support of our peak body members Canegrowers, Cotton Australia, and Queensland Fruit & Vegetable Growers.
By visiting cantlivewithout.com.au the public can upload a photo and 25 words, or a 10-15 second video, explaining the agricultural product or food item they can’t live without.
Entries for the campaign will close at 11:59pm AEST Saturday, 30 November, where a lucky winner will be selected via random draw. The prize includes a two-night weekend getaway for two people at Barney Creek Vineyard Cottages in the Scenic Rim, along with a food and boutique wine package to enjoy during the stay.
Given the growing disconnect between consumers and the origins of their food, fibre and foliage, this campaign is a light-hearted invitation for consumers to think a bit more deeply about the provenance of their favourite agricultural products and a chance to celebrate what farmers produce that means a lot to them.
It is also an opportunity to offer Queenslanders an agritourism experience as the campaign’s prize. Agritourism is a growing industry in Queensland that is offering farmers a diversified income stream, and consumers a unique opportunity to learn more about our state’s incredible farming sector, which is exactly what this campaign is about.
Agritourism Queensland launched earlier this year to advocate, represent and protect the interests of farmers who diversify with agritourism or artisan production. I encourage farmers who are considering these options to visit agritourismqueensland.au to learn more.
All Queenslanders are encouraged to participate in the campaign and QFF looks forward to promoting entries via our social media channels as well as at our National Agriculture Day Breakfast event on Friday, 15 November 2024.
A handful of tickets for the event are still available so visit the QFF website and buy yours before they sell out. We will be pleased to welcome Queensland’s Minister for Primary Industries, the Hon Tony Perrett and other ministerial guests at the event.
Find full details and enter the campaign by visiting cantlivewithout.com.au
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