Crisis Communications Training Toolkit, Module 5: Crisis communications plan
Congratulations on completing module 4. Here are the highlights:
- principles for using social media
- preparing key messages and images for social media
- managing online feedback and false information
Now it's time to move onto module 5.
Work your way through the following sections.
Task 1
Open the worksheet, Communications plan on a page.
This worksheet is designed to:
- refresh your memory on the five stages of a crisis
- provide insight for adapting the communications strategy you have already implemented for your business to respond to the issue at hand.
Task 2
With the Communications plan on a page worksheet open, use your refreshed insights into the stages of a crisis to determine your next steps.
This worksheet is designed to identify:
- overarching goal for the plan
- objective/s
- key messages
- action plan and evaluation process.
Task 3
Open your completed worksheet from Module 1, Crisis communications health check.
Use this worksheet on a regular basis to review your situation and your crisis communications strategy. Establish regular review processes, obtain feedback from participants and stakeholders, identify issues in the application of the Plan, review failures, update contacts list, and revise the plan according to your crisis communications lessons learned.
Extra resources
Glossary of terms
Download this glossary of terms pdf for your reference.
Well done! You've now completed module 5.
Please fill in and submit the form below.