The Queensland Farmers’ Federation (QFF) in partnership with Queensland Fruit & Vegetable Growers, Canegrowers and Cotton Australia will be offering crisis communications and media response training for farmers and industry representatives in Queensland to support participants to gain confidence in communicating with media, suppliers, clients, staff, and family throughout a crisis.

Delivered by speciality agricultural communications agency Blue Hill, the workshops will support participants to develop skills for communicating and engaging with the public on sensitive topics including:

• farm accidents and fatalities
• biosecurity outbreaks
• natural disasters
• activist trespass and more.

What the training sessions will look like

• Real-life crisis examples and hypothetical scenarios, covering theory and strategies for proactively managing media during a crisis.
• Practical activities, such as mock radio and TV interviews, along with discussions, to help support participants to be on the front foot and ready to deal with media and other stakeholders should a crisis occur on their farm or in their community.

Who will you hear from? 

• Blue Hill Founder and Managing Director – Stacey Wordsworth
• Blue Hill Director – Audience and Voice – Michael Thomson
• QFF Project Manager Risk, Recovery and Resilience – Kerry Battersby
• QFF Project Officer Risk, Recovery and Resilience – Julia Jurgs

Dalby workshop details 

Date: 22 October 2025

Time: 8:30am – 5:00pm

Location: Lockyer Valley Cultural Centre, 34 Lake Apex Dr, Gatton

A session will also be held in Dalby on 23 October.

How to register

Register via Humanitix here.

You can also learn more about the training by emailing QFF’s Kerry Battersby at kerry@qff.org.au